A URL shortener is a simple tool that takes a long complicated URL And crushes it down, compacts it into a short, neat link for us to share. It couldn't be more simple than that. A URL shortener is the same as a link compressor, a link shrinker, a URL condenser, a link smallifier, A URL lessener. Essentially they're all different ways of saying the same thing. When we want to take something long and ugly, and make it short and cute.
It was started in the year 2000. Back then, URL shorteners
literally just shortened our URL. That's all they offered, and all that people
needed at the time. But! That is ancient history.
URL shorteners have come a long, long way since then. And today
they have such features as, link masking, link shortening, link tracking, link
retaining, link routing, and link swapping. Now, there are quite a few URL shorteners
out there. And, each comes with their own pros and cons.
A branded link, however is the next step up. Branded links are the links when
we connect our own custom domain to the URL shortener. Which then acts as a
base for every links that we create? It leads to increased link trust, brand
awareness. They are simply the next evolution over generic,
short URLS. And, they come with such benefits as, making it easy to purchase
and connect any branded domain that we like.
We also have plenty of advanced
features including, Link analytics, UTM builder and link re-targeting capabilities. It has the ability to edit the destination URL of our branded links any
time we want. It just makes sense to switch from generic short URLs to branded
links. It’s our choice; we do what's best for us and our business.
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